Porsche Folio "Readers Corner"

The Porsche Logo First Appeared on a Napkin!

Porsche logo napkin


The Porsche logo is as famous as the marque. Emblazoned on the front of modern day Porsches, all but a cursory glance is needed to recognise the Porsche logo. However, in the early years of the companies history, Porsche were completely without an emblem.

In 1950 Porsche set it's sights on the United States of America to sell its cars, and turned to the importer, Max Hoffman, to bring their Porsche 356 coupe it the country. Two years later, after the successful introduction of Porsche into the US via California, Dr. Porsche met with Hoffman in a coffee shop. It was there in the coffee shop, that Dr. Porsche sketched out the the blueprint of what would become the Porsche logo - the Stuttgart coat of arms combined with the Wurtemburg coat of arms with the lettering 'Porsche' taking pride positon at the top of the logo design. The logo was sketched out on nothing more than a simple napkin!


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